On his 80th birthday playboy icon, Hugh Hefner, declared that eighty is the new forty – I wonder how close to be being true this statement is. For many people the idea of lowered desire, less frequent sex, and an inevitable slide toward the platonic, characterise the picture of what old age brings to their sex lives. However, these days’ people are living longer, plastic surgery is getting better, divorce rates are soaring, and many men seem to be adding erectile dysfunction treatments to their daily buffet. More and more it seems that the men and women who began the sexual revolution as twenty something’s in the late 1950s are finding new passion in their retirement. Sexual health is no longer just an issue for young people; it’s an issue for people of all ages. While it is undeniable that age doesn’t equal asexuality, there is still very little public or professional recognition of the sexual health of older people. Age doesn’t curb the desire for human contact yet recognition of this is considered taboo. The sexual behaviour of older people is more often the target of ridicule than the subject of serious scientific research. The fact that public sexual health messages continue to target younger groups, despite the fact that pensioners are responsible for the most recent rise in sexually transmitted diseases, serves as a prime example of this unwillingness to acknowledge older sexuality. This said, there are some changes that inevitably come with age. As aging increases, desire may not always result in sexual excitement. The triggers for sexual excitement become more specifically sexual and may require intimate body contact and manual stimulation. The intensity of sexual fantasies decreases and it may take a man longer to achieve an erection and following ejaculation more time before an erection is possible. As a result of these changes, many men, wrongly accept erectile dysfunction as a normal part of the aging process and do not seek or receive adequate advice or treatment. From Pfizers ‘magic blue pill’ to more traditional remedies, there are many treatments available in today’s global village. Recently, an eighty-eight year old Indian man was proclaimed to be the world’s oldest father. He credits camel’s milk for his success. While you may not believe that Camel’s milk is the key to fertility, the point is this- getting older does not mean that celibacy is inevitable and that the best sexual years are behind you. People are getting older, people are getting healthier. People talk about sex more, there is more openness now. Fortunately, science has provided us with better health, better nutrition, and Viagra — everything that we can use in order to make the best of the golden years of our lives.